TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Consumer Behaviour: the indian context (concepts and cases)
SN  - 9789332586499
U1  - 658.83420954 KUM 
PY  - 2009///
CY  - Uttar Pradesh
PB  - Pearson Education Inc
KW  - Management
N1  - Includes Index
ER  -