Bendle, Neil T. <br/><br/>
Marketing Metrics: the managers guide to measuring marketing performance 

 - 3rd 
 - New Delhi:  Pearson Education  ,2016. 
 - 428p.  0  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9789332578050 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.83 BEN