00451nam a2200157Ia 4500008004100000020001800041082001500059100002000074245007700094250000800171260004200179300002300221500001900244600001500263650001500278240925s9999    xx            000 0 und d  a9789332578050  a658.83 BEN  aBendle, Neil T. 0aMarketing Metrics: the managers guide to measuring marketing performance  a3rd  aNew Delhi:bPearson Educationc,2016.  a428p.b0fOriginal  aIncludes Index  aManagement  aManagement