TY  - BOOK
AU  - Bendle, Neil T.
TI  - Marketing Metrics: the managers guide to measuring marketing performance
SN  - 9789332578050
U1  - 658.83 BEN 
PY  - 2016///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
N1  - Includes Index
ER  -