Shimp, Terence A. <br/><br/>
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications 

 - 9th 
 - New Delhi:  Cengage Learning  ,2013. 
 - vii, 208p.  0  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9788131528242 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.82 SHI