00465nam a2200157Ia 4500008004100000020001800041082001500059100002200074245008500096250000800181260004100189300002800230500001900258600001500277650001500292240925s9999    xx            000 0 und d  a9788131528242  a658.82 SHI  aShimp, Terence A. 0aAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications  a9th  aNew Delhi:bCengage Learningc,2013.  avii, 208p.b0fOriginal  aIncludes Index  aManagement  aManagement