TY  - BOOK
AU  - Shimp, Terence A.
TI  - Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
SN  - 9788131528242
U1  - 658.82 SHI 
PY  - 2013///
CY  - New Delhi
PB  - Cengage Learning
KW  - Management
N1  - Includes Index
ER  -