TY  - BOOK
AU  - Winston ,Wayne  L.
TI  - Marketing Analysics: data-driven techniques with microsoft excel
SN  - 9788126548620
U1  - 658.80072 WIN 
PY  - 2018///
CY  - New Delhi
PB  - Wiley Eastern
KW  - Management
N1  - Includes Index
ER  -