00438nam a2200157Ia 4500008004100000020001800041082001700059100001800076245006400094250000800158260004100166300002400207500001900231600001500250650001500265240925s9999 xx 000 0 und d a9788131529409 a658.3124 BRO aBrown, J. TOM 0aMarketing Research: customer insights and managerial action a8th aNew Delhi:bCengage Learningc,2014. a634p.bNafOriginal aIncludes Index aManagement aManagement