TY  - BOOK
AU  - Lamb, W. Charles
TI  - MKTG: Principles of Marketing 
SN  - 9788131520345
U1  - 658.8 LAM 
PY  - 2012///
CY  - New Delhi
PB  - Cengage Learning
KW  - Management
N1  - Includes Index
ER  -