Moriarty,  Sanndra; Mitchell, Nancy D. <br/><br/>
Advertising &IMC: principles and practice 

 - 10th 
 - New Delhi:  Pearson Education  ,2016. 
 - 544p.  0  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9789332574144 
<br/><br/><label>Subjects--Personal Names: </label><br/>Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1 MOR