Belch, George E. <br/><br/>
Advertising and Promotion: an integrated marketing communications perspective 

 - 9th 
 - New Delhi:  McGraw Hill Education (India) Private Limited  ,2013. 
 - 460p.  0  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Personal Names: </label><br/>Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL