TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and Promotion: an integrated marketing communications perspective
SN  - 9781259026850
U1  - 659.1 BEL 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Social Sciences
KW  - Management
N1  - Includes Index
ER  -