TY  - BOOK
AU  - Winer, Russ ; Dhar, Ravi
TI  - Marketing Management
SN  - 9789332543140
U1  - 658.8 WIN 
PY  - 2015///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
N1  - Includes Index
ER  -