TY  - BOOK
AU  - Stewart, David ; Saren, Michael
TI  - The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making
SN  - 9781119961765
U1  - 658.802 STE 
PY  - 2014///
CY  - New Delhi
PB  - John Wiley & Sons
KW  - Management
N1  - Includes Index
ER  -