00429nam a2200157Ia 4500008004100000020001800041082001400059100002000073245005400093250000800147260003700155300002300192500002600215600001500241650001500256240925s9999    xx            000 0 und d  a9788126548927  a658.8 AAK  aAaker, David A. 0aStrategic Market Management: golobal perspectives  a1st  aIndia:bJohn Wily & sonsc,2017.  a191p.b0fOriginal  aIncludes Bibliography  aManagement  aManagement