TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic Market Management: golobal perspectives
SN  - 9788126548927
U1  - 658.8 AAK 
PY  - 2017///
CY  - India
PB  - John Wily & sons
KW  - Management
N1  - Includes Bibliography
ER  -