00449nam a2200157Ia 4500008004100000020001800041082001400059100004300073245004600116250000900162260004200171300002400213500001900237600002000256650001500276240925s9999    xx            000 0 und d  a9789332574144  a659.1 MOR  aMoriarty,  Sanndra; Mitchell, Nancy D. 0aAdvertising &IMC: principles and practice  a10th  aNew Delhi:bPearson Educationc,2016.  a319p.bNAfOriginal  aIncludes Index  aSocial Sciences  aManagement