00473nam a2200157Ia 4500008004100000020001800041082001400059100004400073245007200117250000700189260004200196300002300238500001900261600002000280650001500300240925s9999    xx            000 0 und d  a9788126563418  a659.1 WIN  aWind, Yoram ; Hays, Catharine Findiesen 0aBeyond Advertising: creating value through all customer touchpoints  aNA  aNew Delhi:bJohn Wiley & Sonsc,2016.  a191p.b0fOriginal  aIncludes Index  aSocial Sciences  aManagement