Wind, Yoram ; Hays, Catharine Findiesen <br/><br/>
Beyond Advertising: creating value through all customer touchpoints 

 - NA 
 - New Delhi:  John Wiley & Sons  ,2016. 
 - 460p.  NA  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9788126563418 
<br/><br/><label>Subjects--Personal Names: </label><br/>Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1 WIN