TY  - BOOK
AU  - Wind, Yoram ; Hays, Catharine Findiesen
TI  - Beyond Advertising: creating value through all customer touchpoints
SN  - 9788126563418
U1  - 659.1 WIN 
PY  - 2016///
CY  - New Delhi
PB  - John Wiley & Sons
KW  - Social Sciences
KW  - Management
N1  - Includes Index
ER  -