TY  - BOOK
AU  - Hawkins, DEL I.; Best, Roger
TI  - Consumer Behavior: building marketing strategy
SN  - 9780070582343
U1  - 658.83420973 HAW 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Management
N1  - Includes Index
ER  -