TY  - BOOK
AU  - Choudary, Pran K.
TI  - Successful Promotions Build Successful Brands
SN  - 9788173715709
U1  - 658.820954 CHO 
PY  - 2008///
CY  - United Kingdom
PB  - Cambridge University
KW  - Management
N1  - Includes Index
ER  -