Gronroos, Christian <br/><br/>
Service management and marketing: a customer relationship management application 

 - NA 
 - New Delhi:  John Wiley and Sons  ,2000. 
 - 413p.  N.A  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9812531432 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8 GRO