00460nam a2200157Ia 4500008004100000020001800041082001600059100002000075245007400095250000700169260004500176300002700221500001900248600002000267650001500287240925s9999    xx            000 0 und d  a9781598690828  a659.113 COH  aCohen, Barry H. 0a10 Ways to Screw Up An AD Campaign: and how to create ones that work.  aNA  aLondon:bAdams Media Corporationc,2006.  a548.pp.bN.AfOriginal  aIncludes Index  aSocial Sciences  aManagement