TY  - BOOK
AU  - Cohen, Barry H.
TI  - 10 Ways to Screw Up An AD Campaign: and how to create ones that work
SN  - 9781598690828
U1  - 659.113 COH 
PY  - 2006///
CY  - London
PB  - Adams Media Corporation
KW  - Social Sciences
KW  - Management
N1  - Includes Index
ER  -