00370nam a2200133Ia 4500008004100000020001800041082001700059100001600076245005200092250001200144260004100156300001600197600002300213250527s9999    xx            000 0 und d  a9780071240406  a658.8342 HAW  aHaw, Del I. 0aConsumer Behavior:bbuilding marketing strategy  a7th ed.  aNew York:bMcGraw-Hill Collegec2004  axxvi, 790p.  aManagement Science