TY  - BOOK
AU  - Kotler, Philip  ; Armstrong, Gary
TI  - Principles of Marketing
SN  - 131902083
U1  - 658.8 KOT 
PY  - 1996///
CY  - New Jersey
PB  - Printice- Hall Int.
KW  - Engineering Technology
KW  - Management
N1  - Includes Index
ER  -