Kotler, Philip  ; Armstrong, Gary <br/><br/>
Principles of Marketing 

 - 7th 
 - New Jersey:  Printice- Hall Int.  ,1996. 
 - x,389p.  NA  Original 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>131902083 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT