000 00496nam a2200181Ia 4500
008 240925s9999 xx 000 0 und d
020 _a9789332574144
082 _a659.1 Mor
100 _aMoriarty, Sanndra; Mitchell, Nancy D.
245 0 _aAdvertising &IMC: principles and practice
250 _a10th
260 _aNew Delhi:
_bPearson Education
_c,2016.
300 _a878p.
_b0
_fOriginal
500 _aIncludes Index
600 _aSocial Sciences
650 _aManagement
942 _cBK
999 _c14758
_d14758