000 00544nam a2200181Ia 4500
008 240925s9999 xx 000 0 und d
020 _a9789332542204
082 _a658.827 KEL
100 _aKeller, Kevin Lane; Parameswaran, Ambi M. G.
245 0 _aStrategic Brand Management: building, measuring, and managing brand equity
250 _a4th
260 _aUttar Pradesh:
_bPearson Education Inc
_c,2018.
300 _axix,436p.
_bNA
_fOriginal
500 _aIncludes Index
600 _aManagement
650 _aManagement
942 _cBK
999 _c15222
_d15222