| 000 | 00498nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 240925s9999 xx 000 0 und d | ||
| 020 | _a9788131516522 | ||
| 082 | _a658.802 SHI | ||
| 100 | _aShimp, Terence A. | ||
| 245 | 0 | _aIntegrated Marketing Communication in Advertising and Promotion | |
| 250 | _a8th | ||
| 260 |
_aNew Delhi: _bCengage Learning _c,2010. |
||
| 300 |
_axxxi, 527p. _b0 _fOriginal |
||
| 500 | _aIncludes Index | ||
| 600 | _aManagement | ||
| 650 | _aManagement | ||
| 942 | _cBK | ||
| 999 |
_c15285 _d15285 |
||