000 00499nam a2200181Ia 4500
008 240925s9999 xx 000 0 und d
020 _a9789332578050
082 _a658.83 BEN
100 _aBendle, Neil T.
245 0 _aMarketing Metrics: the managers guide to measuring marketing performance
250 _a3rd
260 _aNew Delhi:
_bPearson Education
_c,2016.
300 _a766p.
_b0
_fOriginal
500 _aIncludes Index
600 _aManagement
650 _aManagement
942 _cBK
999 _c15947
_d15947