000 00537nam a2200181Ia 4500
008 240925s9999 xx 000 0 und d
020 _a9781259026850
082 _a659.1 BEL
100 _aBelch, George E.
245 0 _aAdvertising and Promotion: an integrated marketing communications perspective
250 _a9th
260 _aNew Delhi:
_bMcGraw Hill Education (India) Private Limited
_c,2013.
300 _a460p.
_b0
_fOriginal
500 _aIncludes Index
600 _aSocial Sciences
650 _aManagement
942 _cBK
999 _c16458
_d16458