Integrated Marketing Communication in Advertising and Promotion

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Material type: Text

TextPublication details: New Delhi: Cengage Learning ,2010.Edition: 8thDescription: xxxi, 527p. 0 OriginalISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	UITU Library	Managament Sciences	658.802 SHI (Browse shelf(Opens below))	Available		Q12786

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Previous	658.802 MAR Sustainable Marketing	658.802 MAR Sustainable Marketing	658.802 RUH Product release planning: methods, tools and applications	658.802 SHI Integrated Marketing Communication in Advertising and Promotion	658.802 SMA The Agile Marketer	658.802 STE The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making	658.802 STE The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making	Next

Includes Index

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